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Case Studies

200% Increase In Sales For Los Angeles Street Food Vendor.
Objective:
The primary objective was to increase social media page visits and engagement.
Background:
Cemitas Poblanas, a street food vendor in Los Angeles that is known for their authentic food wanted to increase social media page visits in hopes of gaining popularity among the other competitors.
Results:
The Instagram ad campaign exceeded expectations, yielding a remarkable 90% interaction rate. This implies that the ad successfully captured the attention of 90% of the audience, showcasing the effectiveness of the chosen strategy. Furthermore, the campaign boasted an above-standard click-through rate of 4.31%, indicating a high level of interest and engagement from potential customers.
Strategy:
Geospatial Habits performed a geographic market research report which uncovered the locations of Cemitas Poblanas's target audience. Instagram ads were placed in locations (Zip codes) where potential customers were most likely to engage with the content. This targeted approach played a pivotal role in achieving the desired results.
Impact:
The impact of the social media marketing campaign was profound, resulting in a notable 200% increase in sales for Cemitas Poblanas. The vendor successfully harnessed the power of data-driven insights, transforming them into a tailored strategy that resonated with their target audience. The heightened engagement and click-through rates translated directly into increased foot traffic and sales.
Conclusion:
Cemitas Poblanas' journey exemplifies how a street food vendor can leverage social media effectively to achieve substantial business growth. The combination of data analysis, strategic advertising placement, and compelling content led to a remarkable 200% boost in sales. This case study underscores the importance of understanding your audience, utilizing data-driven insights, and implementing targeted marketing strategies for sustainable business success.
Social Media Advertising Company Boosts Traffic by 87% for Clients.
Objective:
DG Influence Media aimed to increase social media profile visits for their client, a Mexican seafood restaurant in L.A County.
Background:
To enhance their client's online presence, DG Influence Media teamed up with Geospatial Habits. They used psychographic and behavioral data to find the best zip codes within a 10-mile radius where people are likely to visit Mexican seafood restaurants.
Results:
The advertising campaign by DG Influence Media achieved a remarkable 4.4% click-through rate, surpassing their goals and indicating the success of the targeted approach in capturing audience interest. Moreover, a significant 87% of impressions resulted in content interactions, showcasing the campaign's effectiveness in swiftly driving meaningful engagements in the right locations.
Strategy:
DG Influence Media conducted geographic market research using Geospatial Habit's tools to find the best zip codes with the most potential customers. They focused within a 10-mile radius of the client's location for proximity. Then, they launched a targeted advertising campaign, creating personalized ads that matched the audience's preferences. The emphasis was on showcasing the unique offerings of the Mexican seafood restaurant to attract social media users.
Impact:
The collaboration between DG Influence Media and Geospatial Habit resulted in a notable increase in social media profile visits, showcasing the power of precise location data-driven strategies in digital advertising. The success metrics exceeded industry benchmarks, highlighting the impact of targeted geographic market research.
Conclusion:
DG Influence Media's use of Geospatial Habit's strategic data analysis proved instrumental in achieving the campaign objectives. By aligning the advertising strategy with geographic market research, DG Influence Media successfully elevated the online visibility of their client. This case study underscores the effectiveness of leveraging data-driven insights for targeted and impactful digital advertising campaigns.
Ventura County Caregiver Company Boosts Website Traffic Over 75% in 20 days.
Objective:
Increase Website Traffic
Background:
Two Girls Homecare, a leading caregiving service provider in Ventura County, aimed to enhance their online presence and drive more traffic to their website. To achieve this, they embarked on an Instagram advertising campaign with the primary goal of increasing website traffic.
Results:
The Instagram ad campaign exceeded expectations, generating 780 ad interactions within a 20-day period. The profile interactions demonstrated a high level of engagement, with 188 users actively visiting the Two Girls Homecare Instagram profile page. Notably, the standout success was seen in the 592 external link clicks, showcasing a remarkable performance with over 75% accuracy in directing users to the company's website.
Strategy:
Geospatial Habits analyzed the lifestyle and preferences of people within specific zip codes. Through our spatial analysis, we identified five zip codes with a dense population of individuals exhibiting specific behaviors that Two Girls Homecare wanted to target. This granular approach allowed for a more targeted and personalized ad campaign.
Impact:

1. Increased Exposure: The ad campaign significantly expanded Two Girls Homecare's online reach, introducing their caregiving services to a broader audience.

  

2. Engagement Surge: With 780 profile interactions, users actively engaged with the ad content and profile, indicating a genuine interest in the services offered.

 

3. Substantial Traffic Boost: The standout achievement was the 592 external link clicks, surpassing the campaign's primary objective by increasing website traffic by over 75%.

Conclusion:
Two Girls Homecare's Instagram ad campaign proved to be a highly effective strategy in achieving their goal of increasing website traffic. The combination of compelling ad content, strategic targeting, and a focus on user engagement resulted in a substantial surge in online visibility. This success not only fulfilled the initial objective but also positioned Two Girls Homecare as a prominent caregiving service provider in Ventura County, with a growing online presence and a significant boost in website traffic.
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